Prostate Without Taboos awareness campaing launched by Couto, S.A. in collaboration with l’Associação Portuguesa de Doentes da Próstata (APDP) will go beyond 2025.
So will be manteinend on sale the Coffret Sem Tabus – a limited-edition solidarity gift set created by the iconic Portuguese brand.
The item is an elegant gift box featuring traditional Portuguese tile designs (azulejos). It contains a selection of the brand’s classic personal care products:
Couto Toothpaste (25g): an iconic medicinal toothpaste known for its antiseptic and anti inflammatory properties.
Deodorant Cream (20g): one of the brand’s historic hygiene products.
Shaving Cream (70g): part of their traditional men’s grooming line.
After Shave (125ml): formulated for skin care after shaving.
The term Sem Tabus evokes the need to break the social and cultural stigmas surrounding prostate cancer and men’s health.
So Couto pursues the Breaking Medical Stigma: many men avoid critical prostate screenings, such as rectal exams, due to prejudice and embarrassment.
The campaign encourages men to speak openly about their health to ensure early diagnosis, which significantly improves survival rates.
Promoting Open Dialogue: by using No Taboos, the brand aims to normalize conversations about male health issues that are often ignored or considered uncomfortable in traditional society.
Solidarity Branding: the specific Coffret Próstata Sem Tabus was created as a limited-edition item to mark this awareness initiative, using a portion of proceeds or the product’s visibility to support the cause.
This initiative aligns with the global Blue November (Novembro Azul) movement, which focuses on prostate cancer prevention and breaking the “taboos” that lead to late diagnoses in men. (Sergio Scialabba)
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